August 2020

Version 3.4.17 – 04/08/2020

New partnership with Realytics!

Realytics digitalises TV by measuring its efficiency on digital channels. Today, it is the first European actor able to analyse the 360° impact of a TV campaign: business performance (traffic, app downloads, conversions, etc.), but also branding effect (socio-demo, geolocalisation, search visibility…). With the integration of both technologies Adloop and Realytics, adverstisers can now measure the impact of TV budget in their marketing mix strategy.