A new financial KPI
A new cost, the ad spend, has been added in the objective selector, what allows you to build a more complete performance report.
The ad spend are the costs minus the licence costs and the fees that can be integrated in the platform in the marketing budgets section.
To configure your costs, click in Finance, then in Budgets Marketing. Then, it can be done automatically with the API or manually by directly entering the costs.
Custom KPI in Reports
From now, its possible to have custom KPI in your reports. If you need some, please contact your dedicated Customer Success Manager.
Some examples of Custom KPI :
- Cost per lead
- ROAS online
- ROAS offline