Version 3.4.15 – 04/07/2020
Adloop rating update
You can now configure several Adloop rating, according to channel type.
Calcul of the generic Adloop rating (weighted score with ROI net, Visit score per clic and Conversion rate) underestimated performance of some channels like awareness (diplay…) and free (SEO…) channels.
Adloop rating is a unique KPI which score the performance of each and every ad.
Please contact your CSM if you need more information !