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 With Google Analytics UA

We need you to create a custom dimension in Google Analytics, in which we will put the information gathered by our script.

Specifications of the custom dimension:

  • scope: session

  • name: Adloop Click

  • number of custom dimensions: if you have GA360, a custom dimension for every 75 000 daily sessions is needed ; if you don’t have GA360, a custom dimension for every 50 000 sessions is needed.

 With Google Analytics 4

  • Go to "Configure"

  • Go to "Custom Definitions"

  • Create a custom dimension dedicated to Adloop:

    • Click on "Create custom dimensions"

    • Choose a name (ex: Adloop Click 1, Adloop Click 2, Adloop Click x)

    • Select "Event" as scope

Also, you’ll need the list of excluded referrers (especially payment platforms) when doing the set-up in Adloop.

You’ll find this list in GA > Admin > Property > Tracking Info > Referral Exclusion List.

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