Metric name in Adloop | Metric name in Source | Definition |
|---|---|---|
Ad Spend | Cost | Cost is the sum of your spend during this period. |
Clicks | Clicks | When someone clicks your ad, it's counted here. |
Impressions | Impressions | An impression is counted each time your ad is served. Impressions help you understand how often your ad is being seen. |
Impression share | ||
Conversions | Conversions | "Conversions" shows the number of conversions you received after ad interactions (such as text ad clicks or video ad views) from all actions you've included in this column. |
Revenue | Revenue | This metric is in beta. Revenue is the total amount of income from all transactions that are attributed to clicks on this ad. Here is revenue in a formula: Revenue - Cost of goods sold = Gross profit |
Dimension name in Adloop | Dimension name in Source | Definition |
|---|---|---|
Product | ||
Adgroup name | ||
Campaign name | ||
Product ID | ||
Adgroup ID | ||
Campaign ID | Campaign ID |