Bing Search (Bing Ads) metrics & dimension

Metric name in Adloop	Metric name in Source	Definition
Ad Spend	Spend	The sum of your advertising expenses.
Clicks	Clicks	Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers).
Impressions	Impr.	The number of times an ad has been displayed on search results pages on the Microsoft Search Network or on sites on the Microsoft Audience Network.
Conversions	Conv.	A conversion is a click that results in a sale or another measure of success. Conversions are measured by adding a small bit of code to your website pages so that a visitor’s progress through your site can be tracked.
Revenu	Revenue	A value that you can collect using universal event tracking. Based on conversions, revenue can be a constant value per conversion or a variable amount, such as a sales total.
Post-view conversions	View-through conv	View-through conversions are conversions that people make after they have seen your ad, even though they did not click the ad.

Dimension name in Adloop	Dimension name in Source	Definition
Campaign name	Campaign	Name of the campaign.
Adgroup name	Ad groups	An ad group contains a set of keywords and ads that are related to a common theme.
Keyword	Keywords	Keywords are the words or phrases searched on when looking for a product or service.
Match type	Match type	Match type determines how closely a search matches your keyword. The match types are broad, phrase, and exact. The same keyword can have different match types, each with a different bid amount.
Ad ID	Ad ID	This is the unique ID associated with your ad.
Adgroup ID	Ad group ID	This is the unique ID associated with your ad group.
Campaign ID	Campaign ID	This is the unique ID associated with your campaign.
Network	Network (segment)	The combined search advertising marketplace of the Microsoft Search Network.