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What is Adloop?

Adloop is a marketing data storage unit with a set of functionnalities here to help digital marketers' everydays' life.

For better clarity, we have ranked Adloop functionnalities in 6 broad categories.

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CONNECT : Everything starts with a Data Source

Adloop does not collect data directly, it feeds itself from external Data sources which are :

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To connect a Data Source to Adloop, go check out the Data Source page. (ajouter le lien)

ANALYZE : A powerful reports system

Have you ever dreamed of being able to analyzing all your Platforms, Analytics and Attributed data in one single place? Are you a wonderful analyst who wants to see 5 UTM then 12 metrics or KPIs in one single report ? You are getting tired or doing copy-paste in Excel to compare your (blue star) Google Ads and (blue star) Facecook Ads campaigns ?

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To analyze data, go check out the Reports page. (ajouter le lien)

ATTRIBUTE: Data-driven marketing attribution

Years of R&D to offer you the best attribution algorithm on the market. Data-driven and based on users behavior analysis, the (blue star) Adloop Tracking & Attribution technology is going to put together the conversion paths (or non conversion paths) and build several reports based on those.

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The Data Source (blue star) Adloop Tracking & Attribution collect specific data from Adloop. It has to be activated and set up to be able to use the Attribution and the Recommandations tools.

DISTRIBUTE : feeding external apps data

A data-extract system allowing to feed external systems in real time.

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Distribute the metrics and KPIs that you need in real time using our Export center (ajouter le lien)

NOTIFY : For informed and reactive teams

You always need to be notified about your campaigns without the burden of login to the ad plaforms or to Analytics tools? NOTIFY allows you to create alarms on whichever Data sources with whichever KPIs you need and to send them to yourself by mail or on any messaging app you want like Slack, Google Chat or MS Teams.

Set up the notifications and keep your teams informed and alert with the Notification center (ajouter le lien)

MANAGE : A global management of the marketing data

To organize your data menus as you want, to create matching rules between platforms and Analytics tools, to define calculated metrics that are specific to your activity, Adloop will offer you a simple interface to manage your data