Nom de la métrique Metric name in Adloop | Nom de la métrique Source | DéfinitionSource name in Adloop | Definition |
|---|---|---|---|
Ad Spend | Amount spent | The estimated total amount of money you've spent on your campaign, ad set or ad during its schedule. | |
ClicsClicks | Clicks (all) | The number of clicks on your ads. | |
Impressions | Impressions | The number of times your ads were on screen. | |
Conversions | Revenu | ||
Vidéos vues 100%Revenue | |||
Videos completed | Video plays at 100% | The number of times your video was played at 100% of its length, including plays that skipped to this point. | |
Vidéos démarréesVideos started | Video plays | The number of times your video starts to play. This is counted for each impression of a video, and excludes replays. | |
RéactionsReactions | Post reactions | The number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: Like, Love, Care, Haha, Wow, Sad or Angry. | |
CommentairesComments | Post comments | The number of comments on your ads. | |
PartagesShares | Post shares | The number of shares of your ads. People can share your ads or posts on their own or friends' Timelines, in groups and on their own Pages. | |
Taux d’engagementEngagement rate | |||
Conversions post - viewRevenu | |||
Revenue post - view | |||
Conversions post -clicclickRevenu | |||
Revenue post -clicVidéos vues click | |||
Views videos 25% | Video plays at 25% | The number of times your video was played at 25% of its length, including plays that skipped to this point. | |
Vidéos vues Views videos 50% | Video plays at 50% | The number of times your video was played at 50% of its length, including plays that skipped to this point. | |
Vidéos vues Views videos 75% | Video plays at 75% | The number of times your video was played at 75% of its length, including plays that skipped to this point. | |
Clics sortantsOutbound clicks | Outbond clicks | The number of clicks on links that take people off Facebook-owned properties. |
Nom de la dimension Adloop | Nom de la dimension Source | Définition | ||
|---|---|---|---|---|
Nom de campagne | Campaign | Nom de groupe de publicitésDimension name in Adloop | Dimension name in Source | Definition |
Campaign name | Campaign | |||
Adgroup name | Ad set | |||
Nom de la publicitéAd name | Ad | |||
Campaign ID de la campagne | Campaign ID | |||
Adgroup ID du groupe de publicités | Ad set ID | |||
Ad ID de publicité | Ad IDID du compte | |||
Account name | Account ID |