Nom de la métrique Adloop | Nom de la métrique Source | Définition |
|---|---|---|
Ad Spend | Amount spent | The estimated total amount of money you've spent on your campaign, ad set or ad during its schedule. |
Clics | Clicks (all) | The number of clicks on your ads. |
Impressions | Impressions | The number of times your ads were on screen. |
Conversions | ||
Revenu | ||
Vidéos vues 100% | Video plays at 100% | The number of times your video was played at 100% of its length, including plays that skipped to this point. |
Vidéos démarrées | Video plays | The number of times your video starts to play. This is counted for each impression of a video, and excludes replays. |
Réactions | Post reactions | The number of reactions on your ads. The reactions button on an ad allows people to share different reactions to its content: Like, Love, Care, Haha, Wow, Sad or Angry. |
Commentaires | Post comments | The number of comments on your ads. |
Partages | Post shares | The number of shares of your ads. People can share your ads or posts on their own or friends' Timelines, in groups and on their own Pages. |
Taux d’engagement | ||
Conversions post-view | ||
Revenu post-view | ||
Conversions post-clic | ||
Revenu post-clic | ||
Vidéos vues 25% | Video plays at 25% | The number of times your video was played at 25% of its length, including plays that skipped to this point. |
Vidéos vues 50% | Video plays at 50% | The number of times your video was played at 50% of its length, including plays that skipped to this point. |
Vidéos vues 75% | Video plays at 75% | The number of times your video was played at 75% of its length, including plays that skipped to this point. |
Clics sortants | Outbond clicks | The number of clicks on links that take people off Facebook-owned properties. |
Nom de la dimension Adloop | Nom de la dimension Source | Définition |
|---|---|---|
Nom de campagne | Campaign | |
Nom de groupe de publicités | Ad set | |
Nom de la publicité | Ad | |
ID de la campagne | Campaign ID | |
ID du groupe de publicités | Ad set ID | |
ID de publicité | Ad ID | |
ID du compte | Account ID |