Metric name in Adloop | Metric name in Source | Definition |
|---|---|---|
Clicks | Clicks | Number of unique contacts that clicked on any link in a campaign. This metric includes only one click per contact. |
Open mails | Opens | |
Hard bounces | Hard bounces | A hard bounce is an email that cannot be delivered because of a permanent issue. |
Soft bounces | Soft bounces | A soft bounce is an email that cannot be delivered due to a temporary issue. |
Email unsubscribes | Unsubscribes | Unsubscribe or 'opt-out' means that a contact has expressed their desire to be removed from an email list. |
Total amount sent | Sent | |
Forwards | Forwards | |
Link clicks | Total link clicks | |
Total opens | Total opens/Reads | |
Total replies | Total replies |
...