| Note |
|---|
It’s important to note that Facebook uses an “estimated metric”. An estimated metric is derived through statistical sampling or modelling, rather than a straight count. Which means that there will be differences between the data in Adloop and the source when fetching the data for more than a day. |
Metric name in Adloop | Metric name in Source | Definition |
|---|---|---|
[Post] Videos started | ||
[Post] Videos completed | 15-second video views | |
[Post] Impressions | ||
[Post] Total reactions | Likes and reactions | The number of reactions on your post. The reactions button on a post allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry. |
[Post] Clicks | Post clicks | |
[Post] Reactions like | Like | |
[Post] Reactions love | Love | |
[Post] Reactions wow | Wow | |
[Post] Reactions haha | Haha | |
[Post] Reactions sorry | Sad |
...