Facebook Post organic metrics & dimensions
- Support Adloop
- Stéphane Gendrel
It’s important to note that Facebook uses an “estimated metric”.
An estimated metric is derived through statistical sampling or modelling, rather than a straight count. Which means that there will be differences between the data in Adloop and the source when fetching the data for more than a day.
Metric name in Adloop | Metric name in Source | Definition |
|---|---|---|
Videos started | Video views | The number of times your Page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
15-second video views | 15-second video views | The number of times your Page's videos played for at least 15 seconds, or for nearly their total length if they're shorter than 15 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
Videos completed | Videos completed | The number of times your video was played at 100% of its length, including plays that skipped to this point. |
Impressions | Post impressions | The number of times your Page's post entered a person's screen. Posts include statuses, photos, links, videos and more. |
Total reactions | Likes and reactions | The number of reactions on your post. The reactions button on a post allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry. |
Clicks | Post clicks | The number of times people clicked on anywhere in your posts without generating a story. |
Reach | Reach | Organic reach is the number of people who had an unpaid post from your Page enter their screen. |
[Post] Reactions like | Like | Total "like" reactions of a post. |
[Post] Reactions love | Love | Total "love" reactions of a post. |
[Post] Reactions wow | Wow | Total "wow" reactions of a post. |
[Post] Reactions haha | Haha | Total "haha" reactions of a post. |
[Post] Reactions sorry | Sad | Total "sad" reactions of a post. |
[Post] Reactions angry | Angry | Total "angry" reactions of a post. |
Dimension name in Adloop | Dimension name in Source | Definition |
|---|---|---|
[post] Message | Post description | The description of the post. |
[post] Page name | Facebook Pages | The name of the Page |
[post] ID | post ID | The ID representing a Facebook Post. |
[post] Page ID | page ID | The ID representing a Facebook Page. |
[post] Date created | Date created | The date of the post wascreated. |