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Metric name in Adloop | Metric name in Source | Definition |
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Videos started | Video views3 sec ou plus de la vidéo vue | The number of times your Page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
Videos completed | 15-second video views15 sec ou plus de la vidéo vue | The number of times your Page's videos played for at least 15 seconds, or for nearly their total length if they're shorter than 15 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
Impressions | Post impressions | The number of times your Page's post entered a person's screen. Posts include statuses, photos, links, videos and more. |
Total reactions | Likes and reactions | The number of reactions on your post. The reactions button on a post allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry. |
Clicks | Post clicks | The number of times people clicked on anywhere in your posts without generating a story. |
[Post] Reactions like | Like | Total "like" reactions of a post. |
[Post] Reactions love | Love | Total "love" reactions of a post. |
[Post] Reactions wow | Wow | Total "wow" reactions of a post. |
[Post] Reactions haha | Haha | Total "haha" reactions of a post. |
[Post] Reactions sorry | Sad | Total "sad" reactions of a post. |
Dimension name in Adloop | Dimension name in Source | Definition |
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[post] Message | Post description | |
[post] Page name | Facebook Pages | |
[post] ID | post ID | A vérifier qu’il s’agit bien de l'élément le plus granulaire lors des tests |
[post] Page ID | page ID | |
[post] Date created |
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