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Metric name in Adloop

Metric name in Source

Definition

(blue star) Videos started
(blue star) [Post] Videos started

Video views3 sec ou plus de la vidéo vue

The number of times your Page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.

(blue star) Videos completed
(blue star) [Post] Videos completed

15-second video views15 sec ou plus de la vidéo vue

The number of times your Page's videos played for at least 15 seconds, or for nearly their total length if they're shorter than 15 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.

(blue star) Impressions
(blue star) [Post] Impressions

Post impressions

The number of times your Page's post entered a person's screen. Posts include statuses, photos, links, videos and more.

(blue star) Total reactions
(blue star) [Post] Total reactions

Likes and reactions

The number of reactions on your post. The reactions button on a post allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry.

(blue star) Clicks
(blue star) [Post] Clicks

Post clicks

The number of times people clicked on anywhere in your posts without generating a story.

(blue star) [Post] Reactions like

Like

Total "like" reactions of a post.

(blue star) [Post] Reactions love

Love

Total "love" reactions of a post.

(blue star) [Post] Reactions wow

Wow

Total "wow" reactions of a post.

(blue star) [Post] Reactions haha

Haha

Total "haha" reactions of a post.

(blue star) [Post] Reactions sorry

Sad

Total "sad" reactions of a post.

Dimension name in Adloop

Dimension name in Source

Definition

(blue star) (blue star) [post] Message

Post description

(blue star) (blue star) [post] Page name

Facebook Pages

(blue star) [post] ID

post ID

A vérifier qu’il s’agit bien de l'élément le plus granulaire lors des tests

(blue star) [post] Page ID

page ID

(blue star) [post] Date created

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