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Metric name in Adloop

Metric name in Source

Definition

(blue star) Videos started
(blue star) [Post] Videos started

Video views

The number of times your Page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.

(blue star) Videos completed
(blue star) [Post] Videos completed

15-second video views

The number of times your Page's videos played for at least 15 seconds, or for nearly their total length if they're shorter than 15 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.

(blue star) Impressions
(blue star) [Post] Impressions

Post impressions

The number of times your Page's post entered a person's screen. Posts include statuses, photos, links, videos and more.

(blue star) Total reactions
(blue star) [Post] Total reactions

Likes and reactions

The number of reactions on your post. The reactions button on a post allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry.

(blue star) Clicks
(blue star) [Post] Clicks

Post clicks

The number of times people clicked on anywhere in your posts without generating a story.

(blue star) Reach
(blue star) [Post] Reach

Reach

Organic reach is the number of people who had an unpaid post from your Page enter their screen.

(blue star) [Post] Reactions like

Like

Total "like" reactions of a post.

(blue star) [Post] Reactions love

Love

Total "love" reactions of a post.

(blue star) [Post] Reactions wow

Wow

Total "wow" reactions of a post.

(blue star) [Post] Reactions haha

Haha

Total "haha" reactions of a post.

(blue star) [Post] Reactions sorry

Sad

Total "sad" reactions of a post.

(blue star) [Post] Reactions angry

Angry

Total "angry" reactions of a post.

Dimension name in Adloop

Dimension name in Source

Definition

(blue star) (blue star) [post] Message

Post description

The description of the post.

(blue star) (blue star) [post] Page name

Facebook Pages

The name of the Page

(blue star) [post] ID

post ID

The ID representing a Facebook Post.

(blue star) [post] Page ID

page ID

The ID representing a Facebook Page.

(blue star) [post] Date created

Date created

The date of the post wascreated.

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