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Metric name in Adloop

Metric name in Source

Definition

(blue star) (blue star) Ad spend

Ad spend

The net commissions earned by a publisher after adjustments such as cancellation and returns

(blue star) (blue star) Clicks

Clicks

When a website user clicks on a link on a publisher site and is taken to an advertiser's site.

(blue star) (blue star) Conversions

Conversions

The number of orders.

(blue star) (blue star) Impressions

Impressions

An impression is a single instance of a link shown to a user.

(blue star) (blue star) Revenue

Revenue

Total value of orders.

Dimension name in Adloop

Dimension name in Source

Definition

(blue star) Affiliate

Affiliate

(blue star) (blue star) Affiliate ID

Affiliate ID