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Metric name in Adloop | Metric name in Source | Definition |
|---|---|---|
| Video views | The number of times your Page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
| 15-second video views | The number of times your Page's videos played for at least 15 seconds, or for nearly their total length if they're shorter than 15 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
| Videos completed | The number of times your video was played at 100% of its length, including plays that skipped to this point. |
| Post impressions | The number of times your Page's post entered a person's screen. Posts include statuses, photos, links, videos and more. |
| Likes and reactions | The number of reactions on your post. The reactions button on a post allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry. |
| Post clicks | The number of times people clicked on anywhere in your posts without generating a story. |
| Reach | Organic reach is the number of people who had an unpaid post from your Page enter their screen. |
| Like | Total "like" reactions of a post. |
| Love | Total "love" reactions of a post. |
| Wow | Total "wow" reactions of a post. |
| Haha | Total "haha" reactions of a post. |
| Sad | Total "sad" reactions of a post. |
| Angry | Total "angry" reactions of a post. |
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