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Shoud I use both adlcoid & utm_content ?

Level in which I put the URL templates

Where is it located ?

What parameters should I use ?

loopcd (for all analytics platforms including Adobe, Google or Piano Analytics)

using the utm_content parameter in substitution is possible (only for Google Analytics)

URL template

Twitter Ads does not allowdynamic tracking templates.

You can use our native matching function. To use our automatic matching function, put exactly in the UTM parameters the names of the campaign, adgroup & ad with one element per parameter.

Example : name of the campaign in the UTM campaign, name of the adgroup in the UTM keyword and name of the ad in UTM content.