Step 5 - Tracking templates configuration
Why do we want URL templates ?
We need URL templates to activate βAutomatchingβ in Adloop.
Matching is a system that allows you marketer to link dimensions & metrics across Ad platforms & Attribution calculations.
With Automatching, all is done automatically, on a granular level.
Without Automatching, you need to associate things manually using our Matching user interface and usually limited to channel / campaign level.
Β
So we strongly recommend to use our Automatching system by setting up the URL templates across platforms.
Discover our Automatic Tracking Templates feature! Full automatic, no hassle way of adding the Adloop URL parameters to your campaigns.
For now, only on Google Ads.
Find all of our tracking templates:
Tracking templates