Metric name in Adloop | Metric name in Source | Definition |
|---|---|---|
| Amount spent | Spend based on delivery. |
| App Installs | Number of times your app was installed. |
| Swipes | The total number of times a user has clicked on an ad in your app or website. |
| Conversion Purchases | The total number of purchases made in your app or website. |
| Conversions post click | The total number of purchases made in your app or website (post-click). |
| Conversions post view | The total number of purchases made in your app or website (post-view). |
| Total Impressions | The sum of paid impressions and earned impressions (paid impressions + earned impressions). |
| Conversion Purchases Value | The total value of purchases made in your app or website. |
| Revenue post click | The total value of purchases made in your app or website (post-click). |
| Revenue post view | The total value of purchases made in your app or website (post-view). |
| Camera Save | The total number of saves made in your app or website |
| Camera Shares | The total number of times a Snapchatter has shared in your app or website |
| Video completions | Number of times your Top Snap was viewed to 97%. |
| Total video views | The total number of impressions that meet the qualifying video view criteria of at least 2 seconds of consecutive watch time or a swipe up action on the Top Snap. |
| Total Reach | The number of unique Snapchatters who viewed your ad, either by receiving a paid or earned impression. This metric can be different in Adloop and in Snapchat because of Snapchat deduplicating the number of Snapchatters! Attention! You may not see the same data between Adloop & Snapchat because Snapchat is counting the Reach per “unique Snapchatters” and they are not sending out this information. |
| Video Plays at 25% | Number of times your Top Snap was viewed to 25%. |
| Video Plays at 50% | Number of times your Top Snap was viewed to 50%. |
| Video Plays at 75% | Number of times your Top Snap was viewed to 75%. |
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