Metric name in Adloop | Metric name in Source | Definition |
|---|---|---|
| Amount spent | Spend based on delivery. |
| App Installs | Number of times your app was installed. |
| Swipes | The total number of times a user has clicked on an ad in your app or website. |
| Conversion Purchases | The total number of purchases made in your app or website. |
| Conversions post click | The total number of purchases made in your app or website (post-click). |
| Conversions post view | The total number of purchases made in your app or website (post-view). |
| Total Impressions | The sum of paid impressions and earned impressions (paid impressions + earned impressions). |
| Conversion Purchases Value | The total value of purchases made in your app or website. |
| Revenue post click | The total value of purchases made in your app or website (post-click). |
| Revenue post view | The total value of purchases made in your app or website (post-view). |
| Camera Save | The total number of saves made in your app or website |
| Camera Shares | The total number of times a Snapchatter has shared in your app or website |
| Video completions | Number of times your Top Snap was viewed to 97%. |
| Total video views | The total number of impressions that meet the qualifying video view criteria of at least 2 seconds of consecutive watch time or a swipe up action on the Top Snap. |
| Total Reach | The number of unique Snapchatters who viewed your ad, either by receiving a paid or earned impression. This metric can be different in Adloop and in Snapchat because of Snapchat deduplicating the number of Snapchatters! |
| Video Plays at 25% | Number of times your Top Snap was viewed to 25%. |
| Video Plays at 50% | Number of times your Top Snap was viewed to 50%. |
| Video Plays at 75% | Number of times your Top Snap was viewed to 75%. |
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