Metric name in Adloop | Metric name in Source | Definition | |||
|---|---|---|---|---|---|
| Landed clicks | Clicks that arrived on your website, measured by our script. | |||
| Useful clicks | Number of clicks that bring value to your business. Useful clicks are personalised: the definition can be found in your Adloop Tracking & Attribution data-source setting. | |||
| Bounces | Clicks that bounced (single pageview) measured by our script. | |||
| Visit score | Attributed score for a visit to a website. | |||
| Conversions (Comportemental) | Conversions measured by our script using our data and the selected attribution driven model . | Conversions (Last-click) | Conversions (Last-click) | Conversions (data-driven, rule-based…). |
| Revenue | Revenue measured by our script using our data and the selected attribution driven model. | |||
Conversions (Linear) | Conversions (Linear) | Conversions measured by our script using our data and attribution driven model. | |||
Revenue (Comportemental) | Revenue (Comportemental) | Revenue measured by our script using our data and attribution driven model. | |||
Revenue (Last-click) | Revenue (Last-click) | Revenue measured by our script using our data and attribution driven model. | |||
Revenue (Linear) | Revenue (Linear) | Revenue measured by our script using our data and attribution driven model (data-driven, rule-based…). | |||
| Cost per landed click | Average cost for clicks that arrived on your website, measured by us. To be compared with the Advertising CPC. | |||
| Cost per useful click | Average cost for clicks that bring value to your business. To be compared with the Advertising CPC and the cost per landed click. | |||
| Engagement rate | Proportion of useful clicks compared to the landed clicks. Shows the proportion of users that engaged with your website. | |||
| CPA | Cost per conversion, depending on the selected attribution model | |||
| ROAS | Return on Ad Spend, depending on the selected attribution model | |||
| Conversion rate | Proportion of conversions compared to the landed clicks. Shows the proportion of users that converted. Depends on the selected attribution model. |
Dimension name in Adloop | Dimension name in Source | Definition |
|---|---|---|
| Destination page | Landing page (only for SEO & direct channels) |
| Search engine | Search engine used for the SEO query. |
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