Metric name in Adloop | Metric name in Source | Definition |
|---|---|---|
Landed clicks | Landed clicks | Clicks that arrived on your website, measured by our script. |
Useful clicks | Useful clicks | Number of clicks that bring value to your business. Useful clicks are personalised: the definition can be found in your Adloop Tracking & Attribution data-source setting. |
Bounces | Bounces | Clicks that bounced (single pageview) measured by our script. |
Visit score | Visit score | Attributed score for a visit to a website. |
Conversions (Comportemental) | Conversions (Comportemental) | Conversions measured by our script using our data and attribution driven model. |
Conversions (Last-click) | Conversions (Last-click) | Conversions measured by our script using our data and attribution driven model. |
Conversions (Linear) | Conversions (Linear) | Conversions measured by our script using our data and attribution driven model. |
Revenue (Comportemental) | Revenue (Comportemental) | Revenue measured by our script using our data and attribution driven model. |
Revenue (Last-click) | Revenue (Last-click) | Revenue measured by our script using our data and attribution driven model. |
Revenue (Linear) | Revenue (Linear) | Revenue measured by our script using our data and attribution driven model. |
Dimension name in Adloop | Dimension name in Source | Definition |
|---|---|---|
Destination page | Destination page | Landing page (only for SEO & direct channels) |
Search engine | Search engine | Search engine used for the SEO query. |