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Level in which I put the URL templates

Ad level

What parameters should I use ?

loopcd (for all analytics platforms including Adobe, Google or Piano Analytics)

using the utm_content parameter in substitution is possible (only for Google Analytics)

URL template

Just add the following string at the end of the destination URL

&loopcd=SMp|{adid}|{device}

If Adloop is the only tracking template:

?loopcd=SMp|{adid}|{device}

If you opt for the utm_content, use this value :

&utm_content=SMp|{adid}|{device}

Shoud I use both adlcoid & utm_content ?

No, just chose one parameter and keep it consistent for all Pinterest Campaigns for now and the future