What parameters should I use ? | loopcd (for all analytics platforms including Adobe, Google or Piano Analytics) using the utm_content parameter in substitution is possible (only for Google Analytics) |
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URL template | LinkedIn Ads does not allowdynamic tracking templates, so if you want automatic attribution matching, the Ad ID number must be hard coded in the URL parameters. You can use our native matching function. To use our automatic matching function, put exactly in the UTM parameters the names of the campaign, adgroup & ad with one element per parameter. Example : name of the campaign in the UTM campaign, name of the adgroup in the UTM keyword and name of the ad in UTM content. |
If you want automatic matching within Adloop, you can manually enter the ad ID as follows:
Note: This method does not work for Carrousels Ads!
Just add the following string at the end of the destination URL
&loopcd=SMl|{{put the Ad ID here}}
It should look like this:&loopcd=SMl|123456
If Adloop is the only tracking parameter:
?loopcd=SMl|{{put the Ad ID here}}
It should look like this:?loopcd=SMl|123456
If you opt for the utm_content, use this value :
&utm_content=SMl|{{put the Ad ID here}}
&utm_content=SMl|123456Shoud I use both loopcd & utm_content ? | No, choose only one of those and stick to it. |
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