Choose a source
Please select the Analytics data-source that you will use for the attribution set-up.
If you haven’t added your Analytics data-source yet, please do so before going further.
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Set-up the custom dimensions
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Go to "Configure"
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Go to "Custom Definitions"
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Create 2 custom dimensions dedicated to Adloop:
The first one:
Click on "Create custom dimensions"
Name it Adloop Click 1
Select "Event" as scope
Event parameter: adloop_click_1
The second one:
Click on "Create custom dimensions"
Name it Adloop Click 1 Meta
Select "Event" as scope
Event parameter: adloop_click_1_meta
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Note : the meta name does not refer to the Meta group (Facebook, Instagram, Whatsapp). You don’t need to create additional custom dimensions like adloop_click_1_google or adloop_click_1_tiktok.
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Create two custom dimensions adl1 and adl1_meta Type: String The dimension does not contain personal data Note : the meta name does not refer to the Meta group (Facebook, Instagram, Whatsapp). You don’t need to create additional custom dimensions like adl1_google or adl1_tiktok. |
Custom dimension choice
Now, please fill in the first custom dimension you created. Type adl in the search bar and select:
Adloop_click_1 if you are using a GA4 data-source
Adl1 if you are using a Piano data-source
Note : it is absolutely normal that you can put only one custom dimension in this step and that you can’t add the meta custom dimension previously created.
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Subdomains and internal traffic
Indicate your website domain in the field (mydomain.com).
By default, all subdomains (subdomain.mydomain.com) will be considered as internal traffic.
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If you want to consider specific subdomain(s) as refferer, untick the box and indicate the subdomain you want to consider as referrers:
Payment system exclusion
Indicate here the referrers you want to exclude from the tracking.
It is important especially to exclude from the tracking payment systems ; otherwise, they will be considered as hits and conversions will be attributed to the payment systems. This will obviously affect data collection.
As a rule of thumb, you can replicate in Adloop the list of excluded referrers you’ll find in your Analytics platform.
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