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RTB House, a retargeting solution for advertisers has been configured to collect automaticaly all costs and UTM classifications (campaign, content, source, medium, keyword).
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Version 3.3.3 – 17/02/2020
New custom dimension, “Custom Label”
SEA, Shopping and Display channels have now two new dimensions : Adgroup Label and Campaign Label.
Labels allow you to categorize your campaigns and ad groups and use those categories to simplify your workflow in a variety of ways (Source : Google).
View of Adloop data on third party platform
We can collect and send KPI from Adloop, trusted and neutral third-party to report tools from your partners (Affiliation, retargeting…).
Ex : An advertiser want to view revenue and orders attributed per affiliate (calculated by Adloop), on his third party affiliation report in order to remunerate his affiliates in accordance to their performance.
New Facebook Ads tracking template (Placement)
The tracking template for Facebook Ads is evolving and enable to retreive the placement information.
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You should now use the new one, adlfid={{ad.id}}|{{placement}}.