Nom de la métrique Metric name in Adloop | Nom de la métrique Metric name Source | DéfinitionDefinition | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Clics | Impressions | Conversions | Revenu | Vidéos vues | Vidéos démarrées | Mails ouverts | Mails envoyés | Partage | Commentaires | Réactions | Follows |
Nom de la dimension Adloop
Nom de la dimension Source
Définition
Publicité
Nom de campagne
ID de publicité
Type de publicité
ID de la campagne
Nom du groupe de campagnes
Spent | Amount you spent on ads impressions or interactions | |
| Clicks | Total chargeable clicks based on your campaign’s objective |
| Impressions | The number of times people were shown your ad. |
| External website conversions | Total number of times people took a desired action after clicking on or seeing your ad. When conversions can’t be attributed to individual members, group-level attribution or estimation may be used. |
| Conversion value | Value of the conversions based on rules defined by the advertiser. |
| Completions | Number of times your video was watched to 97-100% of its length, including watches that skipped to this point if the ad was served on LinkedIn (versus on Audience Network). |
| Video starts | 2 or more continuous seconds of playback while the video is at least 50% on screen, or a click on the CTA, whichever comes first |
| Opens | Number of times your Sponsored Messaging ad was opened |
| Sends | Number of times your Sponsored Messaging ad was sent |
| Shares | Number of times your ads were shared |
| Comments | Number of comments your ads received |
| Reactions | Number of positive reactions your ads received |
| Follows | Number of additional clicks to follow your LinkedIn Page |
| Views videos 25% | Number of times your video was watched at 25% of its length, including watches that skipped to this point |
| Views videos 50% | Number of times your video was watched at 50% of its length, including watches that skipped to this point |
| Views videos 75% | Number of times your video was watched at 75% of its length, including watches that skipped to this point |
Dimension name in Adloop | Dimension name in Source | Definition |
|---|---|---|
| Ads | Title of the ad |
| Campaign | The name of a campaign. |
| Ad ID | Is the unique identifier for your ad. |
| Ad type | Type of your ad. |
| Campaign ID | A unique numerical identifier for an ad campaign. |
| Campaign Group | The name of a campaign group. |
| Campaign Group ID | A unique numerical identifier for an ad campaign group. |