Linkedin Ads metrics & dimensions
- Support Adloop
- Dora Tirk (Unlicensed)
Metric name in Adloop | Metric name Source | Definition |
|---|---|---|
Ad Spend | Spent | Amount you spent on ads impressions or interactions |
Clicks | Clicks | Total chargeable clicks based on your campaign’s objective |
Impressions | Impressions | The number of times people were shown your ad. |
Conversions | External website conversions | Total number of times people took a desired action after clicking on or seeing your ad. When conversions can’t be attributed to individual members, group-level attribution or estimation may be used. |
Revenue | Conversion value | Value of the conversions based on rules defined by the advertiser. |
Videos completed | Completions | Number of times your video was watched to 97-100% of its length, including watches that skipped to this point if the ad was served on LinkedIn (versus on Audience Network). |
Videos started | Video starts | 2 or more continuous seconds of playback while the video is at least 50% on screen, or a click on the CTA, whichever comes first |
Opened mails | Opens | Number of times your Sponsored Messaging ad was opened |
Sent mails | Sends | Number of times your Sponsored Messaging ad was sent |
Shares | Shares | Number of times your ads were shared |
Comments | Comments | Number of comments your ads received |
Reactions | Reactions | Number of positive reactions your ads received |
Follows | Follows | Number of additional clicks to follow your LinkedIn Page |
Views videos 25% | Views videos 25% | Number of times your video was watched at 25% of its length, including watches that skipped to this point |
Views videos 50% | Views videos 50% | Number of times your video was watched at 50% of its length, including watches that skipped to this point |
Views videos 75% | Views videos 75% | Number of times your video was watched at 75% of its length, including watches that skipped to this point |
Dimension name in Adloop | Dimension name in Source | Definition |
|---|---|---|
Ad | Ads | Title of the ad |
Campaign name | Campaign | The name of a campaign. |
Ad ID | Ad ID | Is the unique identifier for your ad. |
Ad type | Ad type | Type of your ad. |
Campaign ID | Campaign ID | A unique numerical identifier for an ad campaign. |
Campaign group name | Campaign Group | The name of a campaign group. |
Campaign group ID | Campaign Group ID | A unique numerical identifier for an ad campaign group. |