Dimension name in Adloop | Dimension name in Source | Definition |
|---|---|---|
| Source | Sourcethat Source that generated a visit on your site. This source is based on several parameters (referrer, campaign marker) with priority rules between each of them. Information within “visit” range (only 1 value per visit, duplicated on all its events) |
| Medium | Global family for campaign. Information within “visit” range (only 1 value per visit, duplicated on all its events). It should have value only when the type of source is “Marketing”. |
| Campaign | All marketing campaigns, all categories combined, that generated a visit on your site. Information within “visit” range (only 1 value per visit, duplicated on all its events). It should have value only when the type of source is “Marketing”. To get clicks on campaigns, just filter on event “Campaign offsite click”. |
| Keyword | Details of the keywords purchased for your SEA campaigns that generated a visit on your site. Information within “visit” range (only 1 value per visit, duplicated on all its events). It should have value only when the ‘Source’ property contains the value “Sponsored links”. To get clicks on campaigns, just filter on event “Campaign offsite click”. |
| Content | The name of the content being displayed |
Metric name in Adloop | Metric name in Source | Definition |
|---|---|---|
| Visits | A visit is defined as a set of event that occurred on your site (“onsite event) by the same visitor. If no event is measured during a defined period of time (usually 30 minutes), the visit ends. |
| Bounces | Number of visits with less than 2 pages (0 or 1, regardless of the number of events). |
| Bounce rate | Ratio between bounces and all visits. |
| Visitors | Number of visitors (each people recognized mainly with a cookie and who has made at least 1 visit). These visitors are distinct of the period. |
| Page views | Number of times a page has been loaded. If the analysed element was not present on a page, the value of this metric will necessarily be 0. This metric has an Event scope and should not be confused with the “Pages Views (visits)” metric (which gives all All the pages viewed during a visit, without relation to the analysed page). |
| Transactions | Number of transaction confirmation events |
| Average session duration | Average time spent on apps sessions for the site. |
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