AT Internet metrics & dimensions

Dimension name in Adloop

Dimension name in Source

Definition

Dimension name in Adloop

Dimension name in Source

Definition

Source

Source

Source that generated a visit on your site. This source is based on several parameters (referrer, campaign marker) with priority rules between each of them. Information within “visit” range (only 1 value per visit, duplicated on all its events)

Medium

Medium

Global family for campaign. Information within “visit” range (only 1 value per visit, duplicated on all its events). It should have value only when the type of source is “Marketing”.

Campaign Name

Campaign

All marketing campaigns, all categories combined, that generated a visit on your site. Information within “visit” range (only 1 value per visit, duplicated on all its events). It should have value only when the type of source is “Marketing”.

Keyword

Keyword

Details of the keywords purchased for your SEA campaigns that generated a visit on your site. Information within “visit” range (only 1 value per visit, duplicated on all its events). It should have value only when the ‘Source’ property contains the value “Sponsored links”.

Content

Content

The name of the content being displayed

Metric name in Adloop

Metric name in Source

Definition

Metric name in Adloop

Metric name in Source

Definition

Visits

Visits

A visit is defined as a set of event that occurred on your site (“onsite event) by the same visitor. If no event is measured during a defined period of time (usually 30 minutes), the visit ends.

Bounces

Bounces

Number of visits with less than 2 pages (0 or 1, regardless of the number of events).

Bounce rate

Bounce rate

Ratio between bounces and all visits.

Visitors

Visitors

Number of visitors (each people recognized mainly with a cookie and who has made at least 1 visit). These visitors are distinct of the period.

Page views

Page views

All the pages viewed during a visit.

Transactions

Transactions

Number of transaction confirmation events

Average session duration

Average session duration

Average time spent on apps sessions for the site.