Metric name in Adloop | Metric name in Source | Definition | ||
|---|---|---|---|---|
| Cost | The overall cost of your ads or videos ads. | ||
| Clicks | The number of clicks driven by the ads. | ||
| Displays | The number of times your ads have been shown on a screen. | ||
| Reach | Share of enline eligible users or devices who have been served an ad. Impression Share | Win Rate | The number of displays divided by the total number of display opportunities. |
| Viewed Impressions | The number of ads that have been viewed. A display is considered viewed if at least 50% of the ad appears on the screen for at least one second | ||
| Sales | The number of completed e-commerce transactions or purchases. Attribution window: 30 days post-click. | ||
| Revenue | The amount of money generated by the online sales. Attribution window: 30 days post-click. | ||
| Sales | The number of completed e-commerce transactions or purchases. Attribution window: 24 hours post-view. | ||
| Sales | The number of completed e-commerce transactions or purchases. Attribution window: 30 days post-click+ 24 hours post-view. | ||
| Sales | The number of completed e-commerce transactions or purchases. Attribution window: 1 day post-click. | ||
| Sales | The number of completed e-commerce transactions or purchases. Attribution window: 7 days post-click. | ||
| Revenue | The amount of money generated by the online sales. Attribution window: 24 hours post-click. | ||
| Revenue | The amount of money generated by the online sales. Attribution window: 30 days post-click + 24 hours post-view | ||
| Revenue | The amount of money generated by the online sales. Attribution window: 1 day post-click. | ||
| Revenue | The amount of money generated by the online sales. Attribution window: 7 days post-click. |
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