Criteo metrics & dimensions

Ad Spend

Cost

The overall cost of your ads or videos ads.

Clicks

Clicks

The number of clicks driven by the ads.

Impressions

Displays

The number of times your ads have been shown on a screen.

Impression Share

Win Rate

The number of displays divided by the total number of display opportunities.

Viewed Impressions

Viewed Impressions

The number of ads that have been viewed. A display is considered viewed if at least 50% of the ad appears on the screen for at least one second

Conversions PC 30

Sales

The number of completed e-commerce transactions or purchases. Attribution window: 30 days post-click.

Revenue PC 30

Revenue

The amount of money generated by the online sales. Attribution window: 30 days post-click.

Conversions PV 24h

Sales

The number of completed e-commerce transactions or purchases. Attribution window: 24 hours post-view.

Conversions PC 30 PV 24h

Sales

The number of completed e-commerce transactions or purchases. Attribution window: 30 days post-click+ 24 hours post-view.

Conversions PC 1

Sales

The number of completed e-commerce transactions or purchases. Attribution window: 1 day post-click.

Conversions PC 7

Sales

The number of completed e-commerce transactions or purchases. Attribution window: 7 days post-click.

Revenue PV 24h

Revenue

The amount of money generated by the online sales. Attribution window: 24 hours post-click.

Revenue PC 30 PV 24h

Revenue

The amount of money generated by the online sales. Attribution window: 30 days post-click + 24 hours post-view

Revenue PC 1

Revenue

The amount of money generated by the online sales. Attribution window: 1 day post-click.

Revenue PC 7

Revenue

The amount of money generated by the online sales. Attribution window: 7 days post-click.

Campaign name

Campaign

Name of the campaign.

Campaign ID

Campaign ID

This is the unique ID associated with your campaign.