Metric name in Adloop | Metric name Source | Definition |
|---|---|---|
| Spent | Amount you spent on ads impressions or interactions |
| Clicks | Total chargeable clicks based on your campaign’s objective |
| Impressions | The number of times people were shown your ad. |
| External website conversions | Total number of times people took a desired action after clicking on or seeing your ad. When conversions can’t be attributed to individual members, group-level attribution or estimation may be used. |
| Conversion value | Value of the conversions based on rules defined by the advertiser. |
| Completions | Number of times your video was watched to 97-100% of its length, including watches that skipped to this point if the ad was served on LinkedIn (versus on Audience Network). |
| Video starts | 2 or more continuous seconds of playback while the video is at least 50% on screen, or a click on the CTA, whichever comes first |
| Opens | Number of times your Sponsored Messaging ad was opened |
| Sends | Number of times your Sponsored Messaging ad was sent |
| Shares | Number of times your ads were shared |
| Comments | Number of comments your ads received |
| Reactions | Number of positive reactions your ads received |
| Follows | Number of additional clicks to follow your LinkedIn Page |
| Views videos 25% | Number of times your video was watched at 25% of its length, including watches that skipped to this point |
| Views videos 50% | Number of times your video was watched at 50% of its length, including watches that skipped to this point |
| Views videos 75% | Number of times your video was watched at 75% of its length, including watches that skipped to this point |
Dimension name in Adloop | Dimension name in Source | Definition |
|---|---|---|
| Ads | Title of the ad |
| Campaign | The name of a campaign. |
| Ad ID | Is the unique identifier for your ad. |
| Ad type | Type of your ad. |
| Campaign ID | A unique numerical identifier for an ad campaign. |
| Campaign Group | The name of a campaign group. |
| Campaign Group ID | A unique numerical identifier for an ad campaign group. |
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