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Metric name in Adloop

Metric name in Source

Definition

Ad spend

App installs

Clicks

Conversions

Conversions post click

Conversions post view

Impressions

Revenue

Revenue post click

Revenue post view

Saves

Shares

Videos completed

Videos started

Video view 25%

Video view 50%

Video view 75%

Dimension name in Adloop

Dimension name in Source

Definition

Account ID

Ad

Adgroup ID

Adgroup name

Ad ID

Campaign ID

Campaign name

Campaign objective

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