Metric name in Adloop | Metric name in Source | Definition |
|---|---|---|
Ad spend | Amount spent | Spend based on delivery. |
App installs | App Installs | Number of times your app was installed. |
Clicks | Swipes | The total number of times a user has clicked on an ad in your app or website. |
Conversions | Conversion Purchases | |
Conversions post click | ||
Conversions post view | ||
Impressions | Total Impressions | The sum of paid impressions and earned impressions (paid impressions + earned impressions). |
Revenue | Conversion Purchases Value | |
Revenue post click | ||
Revenue post view | ||
Saves | Camera Save | The total number of saves made in your app or website |
Shares | Camera Shares | The total number of times a Snapchatter has shared in your app or website |
Videos completed | Video completions | Number of times your Top Snap was viewed to 97%. |
Videos started | Total video views | The total number of impressions that meet the qualifying video view criteria of at least 2 seconds of consecutive watch time or a swipe up action on the Top Snap. |
Video view 25% | Video Plays at 25% | Number of times your Top Snap was viewed to 25%. |
Video view 50% | Video Plays at 50% | Number of times your Top Snap was viewed to 50%. |
Video view 75% | Video Plays at 75% | Number of times your Top Snap was viewed to 75%. |
Dimension name in Adloop | Dimension name in Source | Definition |
|---|---|---|
Account ID | ID | |
Ad | ||
Adgroup ID | ||
Adgroup name | ||
Ad ID | ||
Campaign ID | ||
Campaign name | ||
Campaign objective | Objective |