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Metric name in Adloop

Metric name in Source

Definition

[Post] Videos started

[Post] Videos completed

15-second video views

[Post] Impressions

[Post] Total reactions

Likes and reactions

The number of reactions on your post. The reactions button on a post allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry.

[Post] Clicks

Post clicks

[Post] Reactions like

Like

[Post] Reactions love

Love

[Post] Reactions wow

Wow

[Post] Reactions haha

Haha

[Post] Reactions sorry

Sad

Dimension name in Adloop

Dimension name in Source

Definition

[post] message

[post] page name

Facebook Pages

[post] ID

id

[post] page ID

page id

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