It’s important to note that Facebook uses an “estimated metric”.
An estimated metric is derived through statistical sampling or modelling, rather than a straight count. Which means that there will be differences between the data in Adloop and the source when fetching the data for more than a day.
Metric name in Adloop | Metric name in Source | Definition |
|---|---|---|
| ||
| 15-second video views | |
| ||
| Likes and reactions | The number of reactions on your post. The reactions button on a post allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry. |
| Post clicks | |
| Like | |
| Love | |
| Wow | |
| Haha | |
| Sad |
Videos startedDimension name in Adloop | Dimension name in Source | Definition |
|---|---|---|
| ||
| Facebook Pages | |
| id | |
| page id |