Metric name in Adloop | Metric name in Source | Definition | |
---|---|---|---|
Impressions | Impressions | The total amount of impressions | |
Engagements | Engagements | The total amount of engagements | |
Engagement rate | Engagement rate | The engagement rate | |
Clicks | Pin clicks | The number of clicks on your Pins | |
Click rate | Pin click rate | Total clicks to your Pins divided by the total number of times your Pins were seen | |
Outbound clicks | Outbound clicks | The number of clicks on links that take people off Pinterest-owned properties | |
Saves | Saves | The total amount of saves | |
Save rate | Save rate | The save rate | |
Followers | Followers | The amount of followers the account has | |
Reach | Profile reach | The amount of reach the account has, matches "monthly unique viewers" in the Pinterest UI |
Dimension name in Adloop | Dimension name in Source | Definition | |
---|---|---|---|
Profile ID | Profile ID | The unique identifier of the profile | |
Username | Username | The username of the profile | |
Description | Description | The description of the profile | |
Type | Type | The profile type |