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Metric name in Adloop

Metric name in Source

Definition

(blue star) Impressions

Impressions

The total amount of impressions

(blue star) Engagements

Engagements

The total amount of engagements

(blue star) Engagement rate

Engagement rate

The engagement rate

(blue star) (blue star) Clicks

Pin clicks

The number of clicks on your Pins

(blue star) Click rate

Pin click rate

Total clicks to your Pins divided by the total number of times your Pins were seen

(blue star) Outbound clicks

Outbound clicks

The number of clicks on links that take people off Pinterest-owned properties

(blue star) Saves

Saves

The total amount of saves

(blue star) Save rate

Save rate

The save rate

(blue star) Followers

Followers

The amount of followers the account has

(blue star) Reach

Profile reach

The amount of reach the account has, matches "monthly unique viewers" in the Pinterest UI

Dimension name in Adloop

Dimension name in Source

Definition

(blue star) (blue star) Profile ID

Profile ID

The unique identifier of the profile

(blue star) (blue star) Username

Username

The username of the profile

(blue star) (blue star) Description

Description

The description of the profile

(blue star) (blue star) Type

Type

The profile type

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