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Metric name in Adloop

Metric name in Source

Definition

Ad Spend

Cost

Clicks

Clicks

Impressions

Conversions

Conversions

Revenue

Revenue

View through conversions

View through conversions

Shop visits, Shop visit value, Shop visit value/Shop visit, View-through shop visits

Dimension name in Adloop

Dimension name in Source

Definition

Ad

Placement

Site

Campaign name

Campaign name

Campaign ID

Site ID

Placement ID

Ad ID

Ad Creative

Ad Creative ID

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