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Metric name in Adloop

Metric name in Source

Definition

Ad Spend

Spend

The sum of your advertising expenses.

Clicks

Clicks

Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers).

Impressions

Impr.

The number of times an ad has been displayed on search results pages on the Microsoft Search Network or on sites on the Microsoft Audience Network.

Conversions

Conv.

A conversion is a click that results in a sale or another measure of success. Conversions are measured by adding a small bit of code to your website pages so that a visitor’s progress through your site can be tracked.

Revenue

Revenue

A value that you can collect using universal event tracking. Based on conversions, revenue can be a constant value per conversion or a variable amount, such as a sales total.

Post-view conversions

View-through conv

View-through conversions are conversions that people make after they have seen your ad, even though they did not click the ad.

Dimension name in Adloop

Dimension name in Source

Definition

Campaign name

Campaign

Adgroup name

Ad group

Product name

Product title

The title for the products in your catalog

Network

Network (segment)

Product ID

Item ID

The ID of the product as it appears in the your Microsoft Merchant Center catalog.

Adgroup ID

Adgroup ID

Campaign ID

Campaign ID

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