Optimizating your digital marketing only on conversions & revenue would mean that you leave out most of your campaigns. To answer this challenge, Adloop created the useful click.
1- What is the useful click?
Well, that’s up to you!
YOU decide what makes a click useful to your business. Is a click useful only if the user sees more than 2 pageviews? Or if he sees a product page?
When setting up the Adloop Tracking & Attribution data source, you will have to choose the useful click definition, using goals & events from your Analytics data source. You can combine several goals & events if you want, using logical connectors “or” & “and”.
Here for example, a click will be considered useful if:
there is at least 2 pageviews, or
at least one product search, or
at least one product view