Metric name in Adloop | Metric name in Source | Definition |
|---|---|---|
Ad spend | Total Cost | The estimated total amount of money you've spent on your campaign, ad group, or ad during its schedule. |
App install | App install | The number of app install events that are attributed to your ads. |
Clicks | Clicks | The number of clicks on your ads. |
Comments | Paid comments | The number of comments your video creative received within 1 day of a user seeing a paid ad. |
Conversions | Conversions | The number of times your ad achieved an outcome based on the objective and settings you selected. |
Follows | Paid Followers | The number of new followers that were gained within 1 day of a user seeing a paid ad. This metric is only for Spark Ads. |
Impressions | Impressions | The number of times your ads were on screen. |
In app purchase | Purchase | The number of unique purchase events that are attributed to your ads. |
Likes | Paid Likes | The number of likes your video creative received within 1 day of a user seeing a paid ad. |
Revenue in app purchase | ||
Shares | Paid shares | The number of times your video creative was shared within 1 day of a user seeing a paid ad. |
Videos completed | Video views at 100% | The number of times your video was played at 100% of its duration. Replays will not be counted. |
Videos started | Video Views | The number of times someone started playing your video. Replays will not be counted. |
Dimension name in Adloop | Dimension name in Source | Definition |
|---|---|---|
Adgroup ID | Adgroup ID | |
Adgroup name | Ad Group Name | |
Ad ID | Ad ID | |
Ad name | Ad name | |
Campaign ID | Campaign ID | |
Campaign name | Campaign name |