Metric name in Adloop | Metric name Source | Definition |
|---|---|---|
Ad Spend | Spent | Amount you spent on ads impressions or interactions |
Clicks | Clicks | Total chargeable clicks based on your campaign’s objective |
Impressions | Impressions | The number of times people were shown your ad. |
Conversions | ||
Revenue | ||
Videos completed | Completions | Number of times your video was watched to 97-100% of its length, including watches that skipped to this point if the ad was served on LinkedIn (versus on Audience Network). |
Videos started | Video starts | 2 or more continuous seconds of playback while the video is at least 50% on screen, or a click on the CTA, whichever comes first |
Opened mails | Opens | Number of times your Sponsored Messaging ad was opened |
Sent mails | Sends | Number of times your Sponsored Messaging ad was sent |
Shares | Shares | Number of times your ads were shared |
Comments | Comments | Number of comments your ads received |
Reactions | Reactions | Number of positive reactions your ads received |
Follows | Follows | Number of additional clicks to follow your LinkedIn Page |
Dimension name in Adloop | Dimension name in Source | Definition |
|---|---|---|
Ad | Ads | |
Campaign name | ||
Ad ID | Ad ID | |
Ad type | ||
Campaign ID | Campaign ID | |
Campaign group name | Campaign group name | |
Campaign group ID | Campaign groups |