Metric name in Adloop | Metric name in Source | Definition |
|---|---|---|
| Landed clicks | Clicks that arrived on your website, measured by our script. |
| Useful clicks | Number of clicks that bring value to your business. Useful clicks are personalised: the definition can be found in your Adloop Tracking & Attribution data-source setting. |
| Bounces | Clicks that bounced (single pageview) measured by our script. |
| Visit score | Attributed score for a visit to a website. |
| Conversions | Conversions measured by our script using our data and the selected attribution model (data-driven, rule-based…). |
| Revenue | Revenue measured by our script using our data and the selected attribution model (data-driven, rule-based…). |
| Cost per landed click | Average cost for clicks that arrived on your website, measured by us. To be compared with the Advertising CPC. |
| Cost per useful click | Average cost for clicks that bring value to your business. To be compared with the Advertising CPC and the cost per landed click. |
| Arrival rate | Proportion of landed clicks compared to the advertising clicks. |
| Engagement rate | Proportion of useful clicks compared to the landed clicks. Shows the proportion of users that engaged with your website. |
| CPA | Cost per conversion, depending on the selected attribution model |
| ROAS | Return on Ad Spend, depending on the selected attribution model |
| Conversion rate | Proportion of conversions compared to the landed clicks. Shows the proportion of users that converted. Depends on the selected attribution model. |
Landed clicksDimension name in Adloop | Dimension name in Source | Definition |
|---|---|---|
| Destination page | Landing page (only for SEO & direct channels) |
| Search engine | Search engine used for the SEO query. |