Metric name in Adloop | Metric name in Source | Definition |
|---|---|---|
| Total Cost | Total Cost of the campaign. |
| Clicks | Volume of clicks. |
| Impressions | Volume of impressions. |
| Conversions | Volume of conversions. |
| Gross revenue | Total value of conversions (gross revenue). |
| Post-view conversions | Volume of conversions measured after an ad was viewed. |
| Post-click conversions | Volume of conversions measured after an ad was clicked. |
| Viewable impressions | Volume of impressions that appeared at least 50% on screen for more than one second. |
| Interactions | Sum of relevant non-click interactions. |
| Interaction rate | Calculated as Total interactions / Impressions * 100. |
| Media cost | Cost linked to the media diffusion. |
| Media budget | Total budget set for the campaign. |
Dimension name in Adloop | Dimension name in Source | Definition |
|---|---|---|
| Campaign | Name of the campaign. |
| Report Domain | Name of the placement. |
| Size | Size of the creative. |
| Site | Name of the site. |
| Creative | Name of the creative. |
| Campaign ID | ID of the campaign. |
| Advertiser ID | ID of the advertiser. |
| Advertiser | Name of the advertiser. |
| Agency ID | ID of the agency. |
| Site ID | ID of the site. |
| Creative ID | ID of the creative. |
| Media Plan ID | ID of the media plan. |
| Media Plan | Media plan is the first step, after which user can add campaigns within that media plan. |