Metric name in Adloop | Metric name in Source | Definition |
|---|---|---|
| Cost | Cost is the sum of your spend during this period. |
| Clicks | When someone clicks your ad, it's counted here. |
| Impressions | How many times your video thumbnails were shown to viewers. Includes only impressions on YouTube, not on external sites or apps. |
| Conversions | "Conversions" shows the number of conversions you received after ad interactions (such as text ad clicks or video ad views) from all actions you've included in this column |
| Conversions value | Conversion value (Conv. value) is the sum of conversion values for your conversions. This metric is useful only if you entered a value for your conversion actions. |
| Video played to 100% | Shows how often a video is played to its completion. |
| View-through conv. | View-through conversions (“View-through conv.”) are conversions that are recorded when users view (but don’t interact with) an ad and then later convert. These conversions are counted based on a period of time called a view-through conversion window. |
| Engagements | An engagement occurs when a consumer engages with an ad, for example viewing at least 10 seconds of or clicking on a video ad. |
Dimension name in Adloop | Dimension name in Source | Definition |
|---|---|---|
| Campaign | The name of the campaign. |
| Ad group | The name of the Ad group. |
| Site | Sites where your ads can appear. |
| Title | The title of the video. |
| Ad ID | The unique identifier of an ad. |
| Campaign ID | The unique identifier of a campaign. |
| Ad group ID | The unique identifier of an ad group. |