It’s important to note that Facebook uses an “estimated metric”.
An estimated metric is derived through statistical sampling or modelling, rather than a straight count. Which means that there will be differences between the data in Adloop and the source when fetching the data for more than a day.
Metric name in Adloop | Metric name in Source | Definition |
|---|---|---|
| Video views | The number of times your Page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
| 15-second video views | The number of times your Page's videos played for at least 15 seconds, or for nearly their total length if they're shorter than 15 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. |
| Post impressions | The number of times your Page's post entered a person's screen. Posts include statuses, photos, links, videos and more. |
| Likes and reactions | The number of reactions on your post. The reactions button on a post allows people to share different reactions to its content: Like, Love, Haha, Wow, Sad or Angry. |
| Post clicks | The number of times people clicked on anywhere in your posts without generating a story. |
| Like | Total "like" reactions of a post. |
| Love | Total "love" reactions of a post. |
| Wow | Total "wow" reactions of a post. |
| Haha | Total "haha" reactions of a post. |
| Sad | Total "sad" reactions of a post. |
Videos startedDimension name in Adloop | Dimension name in Source | Definition |
|---|---|---|
| Post description | The description of the post. |
| Facebook Pages | The name of the Page |
| post ID | The ID representing a Facebook Post. |
| page ID | The ID representing a Facebook Page. |
| Date created | The date of the post wascreated. |