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Metric name in Adloop

Metric name in Source

Definition

(blue star) (blue star) Ad spend

Campaign cost

(blue star) (blue star) Clicks

Clicks

The total number of clicks without clicks originating from click bots.

(blue star) (blue star) Conversions

All conversion

(blue star) (blue star) Impressions

Impressions

The number of delivered ad impressions.

(blue star) (blue star) Revenue

Conversion value

Dimension name in Adloop

Dimension name in Source

Definition

(blue star) (blue star) Campaign name

Campaign name

Name of the campaign.

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