RTB House metrics & dimensions

Metric name in Adloop	Metric name in Source	Definition

Metric name in Adloop	Metric name in Source	Definition
Ad spend	Campaign cost	Total campaign costs.
Clicks	Clicks	The total number of clicks without clicks originating from click bots.
Conversions	All conversion	Number of conversions.
Impressions	Impressions	The number of delivered ad impressions.
Revenue	Conversion value	Amount of conversions value.

Dimension name in Adloop	Dimension name in Source	Definition

Dimension name in Adloop	Dimension name in Source	Definition
Campaign name	Campaign name	Name of the campaign.

Adloop SaaS Help EN